Are Got Milk ads still running?
Despite this, the California Milk Processor Board (the creators and owners of the trademark) continue to use it. As of 2016, the brand is used for a line of snack foods called Got Milk Snacks. In 2020, MilkPEP revived the campaign in light of increased sales during the COVID-19 pandemic.
Was the Got Milk campaign successful?
While the original Got Milk? campaign didn’t disappoint and even halted the decline of milk consumption temporarily, it ultimately failed to achieve its goal of getting people to drink more milk.
What was the purpose of Got Milk ads?
MilkPEP’s aim was to put—pardon the pun—pep back in milk, to educate the consumer about its benefits. Research on kids at the time showed that they viewed milk as a ubiquitous, boring staple. The milk mustache campaign was designed to make milk more interesting and to emphasize its wholesomeness.
When was the last Got Milk ad?
2014
Two years later, they introduced the Milk Mustache. The campaign would last in both print and TV commercials through 2014, when it traded the slogan for “Milk Life.”
Who funds the Got Milk campaign?
The Board was funded by an assessment collected by the California Department of Food & Agriculture. CMPB members paid three cents for each gallon of milk they processed.
What did they use for the milk mustache?
“A combination of dairy products,” says Norman Stewart, a Los Angeles food stylist and milkman to the stars, who has applied this bovine blend to 29 famous faces. Heavy cream thinned with a little milk, flavored with a little vanilla essence. That’s about all Stewart will divulge.
What celebrities did the Got Milk campaign?
Celebrities were paramount to the campaign. A list of the big names that appeared in early print ads reads like the roster of a major 90s’ award show, with models such as Kate Moss and Tyra Banks appearing alongside pop stars like Britney Spears and sports legends including Dennis Rodman and Venus and Serena Williams.
What does milk mustache symbolize?
A: The milk mustache ad campaign, created by the Bozell ad agency, was launched in January 1994. The campaign was developed under the guidance of the National Fluid Milk Processor Promotion Board. The goal is to educate consumers on the benefits of milk and to raise milk consumption.