How do I use Google Analytics in Magento?

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To enable Google Analytics for Magento 2, follow these steps:

Log in to Magento as the administrator.
On the left sidebar, click Stores, and then under Settings, click Configuration.
Click SALES, and then click Google API.
Click Google Analytics.
In the Enable list box, select Yes.

How do I connect Magento 2 to Google Analytics?

Log in to your Magento 2 admin panel. Go to Stores > Configuration > Sales >Google API. Expand the Google Analytics tab and Enable it. Add Google Analytics tracking ID under the “Account Number” option.

Is Google Analytics still free?

So, Is Google Analytics Free? Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

Is Google Analytics Good for ecommerce?

Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of ecommerce analytics about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.

How do I get my Google Analytics code?

Where is the Google Analytics Code and Tracking ID?

Sign in to your Google Analytics account.
Click ‘Admin. ‘
Next, click on the ‘Tracking info’ and from the drop-down menu. Select ‘Tracking code. ‘
Here, you can find the Tracking ID and Tracking code. Copy this code and paste it into the header of your site.

What is Magento Business Intelligence?

Magento Business Intelligence is a cloud-based data management and analytics platform. Magento Business Intelligence provides you with the ability to easily consolidate and manage your data sources, model your data, create charts and reports, and maintain a single source of truth.

How do I enable advanced reporting in Magento 2?

Login to Magento 2 Admin Panel. Go to Stores -> Configuration. Open up the “General” section on the left and click on the “Advanced Reporting” menu item. Change the Advanced Reporting Service option to “Enable”.

Is Google Analytics free vs paid?

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.

What should I look for in Google Analytics ecommerce?

Here are the following reports that you should check for your e-commerce store:

Shopping Behavior Report.
The Checkout Behavior Analysis Report.
The Product Performance Report.
The Sales Performance Report.
Product List Performance Report.

How do I use Google Analytics to drive sales?

6 Google Analytics tips to boost your online sales

Set up Google Analytics conversion funnels.
Use Google Analytics to find pages that lead to conversions.
Use custom Google Analytics URLs to gauge site effectiveness.
Identify top referral sites and pursue them aggressively.
Ensure your Google Analytics data is accurate.