What are the 5 personal factors that influence consumer behavior?
3.2 The factors which influence consumer behaviour
- Psychological (motivation, perception, learning, beliefs and attitudes)
- Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
- Social (reference groups, family, roles and status)
What is personal factors in behaviour?
Personal factors include: age, occupation, life cycle, economic, lifestyle, personality and self-concept. Based on prior research evidence, the factors for consumer behaviour in HE adapted by the authors are: gender/sex, age, family, prior education, income and lifestyle.
What are the major factors influencing buying behavior?
Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.
What are the individual influences on buying behaviour?
Personality. Personal factors, which can include age, lifestyle, economic bracket, orientation, occupation and personality traits, influences buyer behaviour. As our situations tend to change, then our personal preferences will also change.
What are the factors affecting buying behavior?
Here are 5 major factors that influence consumer behavior:
- Psychological Factors. Human psychology is a major determinant of consumer behavior.
- Social Factors. Humans are social beings and they live around many people who influence their buying behavior.
- Cultural factors.
- Personal Factors.
- Economic Factors.
What two 2 factors influence buying behavior?
Which of the following is a personal factor that influences a consumers buying behavior?
How do personal factors affect consumer buying behavior?
Definition: The Personal Factors are the individual factors to the consumers that strongly influences their buying behaviors. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services.
What factors influence buyer behaviour?
A consumer’s buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. Cultural factors include a consumer’s culture, subculture and social class. These factors are often inherent in our values and decision processes.
What are the 5 main factors that influence purchasing decisions?
These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.