What happened to the John Lewis insurance advert?
“This advert has been withdrawn because the Financial Conduct Authority considers the content to be potentially misleading and could cause customers to be confused about John Lewis’s new home contents insurance offering.
Why was the John Lewis ad controversial?
In the end, the ad was pulled – not because of its gender representations but because it implied that the insurance would cover damage caused by kids rampaging through the house. This year will be the one that John Lewis lost its Christmas ad crown. And they should just stop making them.
Who runs John Lewis insurance?
John Lewis Car Insurance and Specialist Home Insurance is underwritten by Covea Insurance plc.
Who underwrites John Lewis insurance?
The product was created through a partnership with four insurance firms – Digital Partners, a Munich Re company, providing insurance expertise; Sedgwick, handling claims; the Hood Group, managing customer service; and ICE InsureTech, contributing the policy administration platform.
Why do people hate the John Lewis advert?
Viewers have interpreted the ad as being about being inclusive of people who are different, and noted that it could echo the situation of a child refugee or acceptance and connection between people from different cultures.
Is John Lewis alien a girl?
In the advert, the part of the space-travelling alien Skye is played by Raffiella Chapman. Viewers may recognise her from The Theory of Everything, in which she played Lucy Hawking alongside Eddie Redmayne.
Who is the girl in John Lewis ad?
Raffiella Chapman
In the advert, the part of the space-travelling alien Skye is played by Raffiella Chapman. Viewers may recognise her from The Theory of Everything, in which she played Lucy Hawking alongside Eddie Redmayne.
Who is the underwriter for John Lewis Home Insurance?
Royal & Sun Alliance Insurance Ltd
John Lewis Home Insurance is underwritten by Royal & Sun Alliance Insurance Ltd (No. 93792).
What is John Lewis doing in the home insurance market?
John Lewis has expanded in the home insurance market with the release of an ad campaign by Adam & Eve DDB underlining its commitment to customers. There have been 130 complaints about the ad served to the ASA.
Who sings the John Lewis home insurance advert song?
Fleetwood Mac singer Stevie Nicks provides this John Lewis Home Insurance advert song with her 1981 solo tune ‘Edge of Seventeen’, which is taken from the artist’s ‘Bella Donna’ debut solo album.
Are there any complaints about the John Lewis ad campaign?
Please try again later. John Lewis has expanded in the home insurance market with the release of an ad campaign by Adam & Eve DDB underlining its commitment to customers. There have been 130 complaints about the ad served to the ASA.
What does the John Lewis ‘let life happen’ advert mean?
The message of this ‘Let Life Happen’ advert is that “Life’s easier when you don’t have any worries” which suggests there’s nothing to worry about if this should happen to you and you have John Lewis Home Insurance, although that would make for one heck of a claim form.